Context
[Two or three sentences. Who the audience is, what messages they receive, and why those messages matter to the business. Keep platform specifics light.]
Problem
[What wasn’t working, in user terms first, business terms second. One sharp sentence beats a paragraph.]
[The insight that reframed the problem, written as one sentence.]
My role
[What you did versus what the team did. Be precise: “I led the template system and ran the tests; Data defined the segments.”]
Research and data
[Which signals you used: campaign metrics, Ops feedback, support tickets, interviews. What you learned from them.]
Constraints
[No product ownership: messages had to work around a product you couldn’t change. Name the other limits too: channels, character counts, localisation, tooling.]
Decisions and iterations
[Two or three key decisions. For each: the options, what you chose, and why.]
[What you tested, what surprised you, what you changed.]
Outcome
[One sentence framing the results. Use ranges or percentages, not absolute numbers.]
Some details are confidential. Figures are rounded and screens are recreated. I’m happy to walk through the full version in a conversation.
Learnings
[What you’d do differently, and how this carries into product design: segmentation, systems thinking, experimentation, working with data.]